Answer these questions before creating your own website

October 15, 2011 Posted by Fazal SEO Expert Consultant

If you are going to build your own website and you do not have any technical knowledge, you should not be reluctant. What you need is to have answers of these very simple questions.
Q#1- WHAT is you planning to store the contents of your website?
Advice: you should have an honest host who can offer you good technical support along with a fast server. (Hosting matters)
Q#2- WHAT will be the address of your website?
Advice: you should choose a domain name that can attract the majority of visitors. (Domain name matters)
Q#3 – WHAT are the contents you are going to stuff your site with?
Advice: you should have something really new in your site for your visitors. (Contents matters)
Q#4- HOW will you build your website?
Advice: there are many site builders and CMS systems in the market. You need to choose one of them according to your needs.
Q#5- – HOW will you allow your visitors to contact you?
Advice: you should have an email for your website. (Email matters)
Q#6- HOW are you driving traffic towards your website?
Advice: you should select a good search engine optimization SEO for your site. (Traffic matters)
If you have the answers of these questions, you can run your own website easily. Go ahead and take a bold step

Domain name tips

October 15, 2011 Posted by Fazal SEO Expert Consultant

Domain name works like a logo or a trademark. It is your identity in the business world. So you should be very selective in choosing your domain name. It should not be long to remember, neither it should be too short to be ridiculed.
It is very important that before selecting a domain name, you should have a complete knowledge of the domain name format. Usually a domain name is 67 characters long and it includes the extension. The minimum limit for the domain name is 3 characters excluding the extension. Another feature of the domain names is this that they do not start and end with ‘-‘(hyphen).
Domain names should be appropriate to the audience. So first choose the audience or visitors for your website and then select a name most suitable, professional and attractive for them. You should use the main keyword in your domain name to attract the search engines as well. This will be helpful for you in future.

What are Web Directories?

October 14, 2011 Posted by Fazal SEO Expert Consultant

Web directories are the collections of links organized by the topics for the convenience of people. People, who use internet to find information on a specific topic, are quite familiar with these web directories. Internet opens a long list of websites on that specific topic, searched by the visitors, which complement each others. The best point about these directories is this that it provides us an alternate way of finding some information.
We cannot say that these directories are search engines as they search different websites on the same topic for us. These directories are made up of static collection of links and are upgraded weekly. They help the search engines in finding out a number of different websites build on the same keywords. To submit your website to a web directory is not a difficult task. There are different ways in which the directories are made. Some are made manually while others are made collaboratively, with the help of people all over the world.

Elements of Competitive Contents

October 13, 2011 Posted by Fazal SEO Expert Consultant

The potential readers are always at the back of the mind of a good writer. The same happens when a writer writes for a website. That is the reason that every writer first thinks of the topics that are most wanted by his readers. He provides them information that is useful and valuable for them. At the same time, it is also important that the topics would be search engine friendly. Here are few points that should be kept in mind while writing for a website.
1- Content should be relevant to the context of the site.
2- Contents should be original and informative.
3- There would be breakups, headings and subheadings to attract the readers.
4- Keywords would be well knitted in the article and avoid unnecessary overdoing.
5- Invite the readers to a call and do not let them be passive listeners.
If you think on these lines, you will be able to create a content that can compete with other articles in the best way and easily attract a number of visitors to the site.

Google Analytics

October 12, 2011 Posted by Fazal SEO Expert Consultant

It is a free service that Google offers to it users. It generates detailed information about all the different aspects of your PPC campaign. It tells you the keywords used to find your website, entry path and exit path of your site and conversions of your site. It even tells you the amount of time the visitors spent on your website.
Instead of providing basic analytics, Google is providing its users a connection that connects Adwords campaign to Analytics. It gives the users the exact picture of their websites. It tells them that the campaign they are running for their product is fruitful or not and how other search engine optimizers are affecting them.
The process of being the part of Google analytics is quite easy. You can set up your analytic account by going through Adwords. Within a week, the analytics will start its workings and you will see the benefits it brings for you by yourself.

Google Adwords

October 12, 2011 Posted by Fazal SEO Expert Consultant

Everybody, using internet and Google, is familiar with the name of Google Adwords. It is the main advertising product and basic source of revenue of Google. Google borrowed the idea of this type of advertisement from Bill Gross and started working in 2000. At first, the advertisers had to pay a monthly amount to Google before Google set up its proper campaign. In 2005, Google started Jumpstart. At the same time, Google launched its first Advertising Professional Program. In 2008, Google started for the first time Online Marketing Challenge. This challenge is conducted annually. In 2009, Google revised the interface of Adwords and introduced local business ads which turned the whole atmosphere of advertisement.
Google Adwords ads are displayed in different sites relevant to the ads and when someone searches Google by putting one of the keywords in browser, the ads appear automatically under ‘sponsored links’ in the side column or in between the page. In this way, it helps the advertisers to advertise their ads in front of the people who are already in search of that specific item. The price Google offers is quite reasonable and affordable that is why advertisers are very happy and satisfy.

How does site tagging work?

October 11, 2011 Posted by Fazal SEO Expert Consultant

It is very important that the tag name should be repeated in the opening tag as well as in the closing tag. This will help the web browsers in finding out the start and the end of the page. It will make your work of optimization easier and more effective.
Cascading style sheet (CSS) is another important element of web designing. It is related to the formatting method rather than the tagging method. CSS is used to use formatting tags effectively and it strictly manages the same format in the whole website. With the help of CSS, you can set one format to override the other one in a proper way.
Now-a-days the deployment of tags has become an easy task because of the availability of site taggers. These taggers place the relevant tags in minutes and the most remarkable thing about these taggers is this that you do not have to spend money at all.

Long tail keywords

October 11, 2011 Posted by Fazal SEO Expert Consultant

Keywords are very important in every website but the proper use of these keywords is even more important. When you look at the site status, your eye goes on the top ten keywords. You do not bother to look at the rest of the key words even if you know that they also play a big role in driving traffic towards the website.
Most of our web owners and search engine optimizers think that the head keywords or the top ten keywords are irresistible and they want to be high in Google search results by using these keywords in their best contents. At that time they forget that these keywords are very competitive and they have to work hard to be on the top of the page.
In this regard, the long tail keywords are more helpful in getting high traffic than single keywords. The question rises that how to make profit by the long tail? The answer is quite simple. You should focus on one or two keywords and target more relevant and related keywords in your content. In this way you can make the best use of all the long tail keywords.